1. The Process Of Making Personalised Teamwear
A lot of suppliers will take your bulk order and then go and source the product from outside of the UK once you have agreed on the designs, and once you have found the person in your club who has a copy of the club logo.
This can often increase the manufacturing times and means that suppliers have no control over the production quality. That said lots of factories abroad have been making kit for a while so the kit quality is often ok, but there is never the opportunity to ‘top up’ your cricket team kit as there will be minimum order quantities required.
This is not ideal if you are the one person dishing out kit from your garage and you run out of medium-sized match shirts, as you are likely to be without them for the rest of the season with a grumpy teammate who cannot get hold of a shirt!
An alternative for some teams or suppliers is that they source their own garments such as buying a set of plain Adidas shirts, and then get them personalised using a separate embroidery or printing company as they do not have this facility ‘in house’.
Again, this creates longer waiting times and can increase the cost of items as it is now being made by a few different people in the supply chain. It is also difficult to go back and get the same shirts the following year.
At Serious Cricket we invented a much simpler solution to purchasing team kit and launched the first online team store platform over a decade ago whereby a cricket team can simply select its range of garments, personalise items with the team logos and sponsors and have it hosted online for individual members to order anytime regardless of the season.
Not only does this mean teams do not need to hold stock, but all orders are produced and dispatched within 5 working days. This solution is possible as all the garments are made, embroidered and printed by hand at our premises in the UK.
Our biggest recommendation when you are selecting your new cricket teamwear provider is to use a supplier that will operate an online team store platform for free for you, and they manufacture everything in-house as they are then in control of all the production, quality and lead times.