Website Support What are loyalty points?

At Serious Sport, we believe in rewarding loyalty, which is why we've introduced the Team Serious Loyalty Scheme.

This loyalty scheme, built into our new website means ‘The More You Shop, The More You Earn!’

In order to be rewarded you need to register for a customer account and then every purchase you make will earn you points that can be redeemed against future purchases.

Blog – How to create an account on the new Serious Sport website?

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Image of Gunn & Moore Brava bat with 2232 loyalty points on offer

Collecting points is simple...earn 3 points for every £1.00 you spend on the Serious Sport website.


And spending them is even easier...as 500 points are worth £5 which you can spend with us on teamwear, equipment, or even net and arena hire.


This includes part-paying with your loyalty points if a purchase exceeds what you have earned.


To save you the trouble of working your loyalty points out, they will be visible when you go to make your selection.


It is important to note that points are released 14 days after purchase and can be viewed in your account.

Top Tip - Join our Team Serious mailing list by ticking the marketing preferences when you set up a customer account and receive exclusive discounts, birthday gifts and be the first to hear about new product launches.

Screen shot of a Serious Sport Core Hoodies with 147 loyalty points circled in red

Customer loyalty points can also be earned on teamwear items and are not only earned on cricket equipment.


As the picture illustrates, when you pick your size, it will indicate how many loyalty points you will earn. The more teamwear you purchase, the more you will save.


Earn loyalty points when buying teamwear from our free online team store platform to get personalised kit and save for future purchases while you do it.

Reminder – These points are only available for Serious Sport customers with a Team Serious account.

Any other questions? Call us on 01256 398 633