Teamwear

Why Should You Personalise Your Club Kit?

At Serious Sport, we believe wholeheartedly that sports teamwear can harness a sense of identity and unite a team.

There is no better feeling in team sport than having a sense of togetherness because you are wearing the same high-quality sports kit as your teammates both on and off the pitch.

We offer personalisation including team logos, sponsors, names, numbers, and initials on all our garments because we believe in taking immense pride in your kit.

In the words of our Managing Director, Neil Rider: “The main reason that the personalised sportswear market exists is so that when the team you play for takes to the pitch you not only look like a team, but you have created an identity that showcases who you are.”

If that introduction was not enough to convince you then here are five reasons personalised teamwear can benefit players, teams, and fans:

1. Team Unity

Personalised sports kits help to create a sense of team unity and pride.


When everyone on the team is wearing the same uniform with their name and number on it, it fosters a feeling of belonging and togetherness, which can help improve team morale and performance.

2. Professionalism

A personalised club kit can give your team a professional and polished appearance, which can be important for gaining respect from opponents, officials, and supporters.

3. Identity

Personalising your kit can help to establish your team's identity and brand.


By choosing colours, designs, and logos that represent your team, you can create a strong visual identity that members and supporters can identify and connect with.

4. Motivation

Wearing a personalised sports kit can be motivating for players.


When they see their name and number on their kit, it can give them a sense of ownership and inspire them to perform at their best.

5. Engagement

Personalised kits can also engage supporters as members may choose to get their own teamwear.


This can help to build a stronger connection between members and increase revenue for the club.


We produced a supporter’s shirt for Ascot United’s trip to Wembley last year which is now great memorabilia from a special day for the club.

Our free team store platform makes this process easy by offering no minimum orders and team members to order directly from us.


Clubs also now have the opportunity to use our online 3D kit builder and take full control of shaping how to best bring your team’s identity to life.

If you are interested in finding out more about our teamwear offering - click here

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One Tribe Video

Our #OneTribe video highlights the value of team wear and displays how we view kit as an expression of togetherness.

To join Team Serious, visit our website or email us at sales@serioussport.co.uk.

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