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Serious Testimonials

At the Serious Sport Group, we pride ourselves on being customer-focused while providing high-quality teamwear.

We believe we are more than clothing suppliers but rather forge partnerships with our teams, clubs, and organisations.

On this page, we take you through some of our partners and how we have taken the hassle out of kit administration.

Association of Colleges Sport

At the end of 2023, we re-launched our partnership with the Association of Colleges (AoC) Sport after a year's break.

The partnership with AoC Sport involves kitting out their football, hockey, and netball representative teams as well as providing kit for their annual National Championships.

We are always proud to receive such positive feedback from our partners such as Andy Perlejewski, Competitions Manager at AoC, referring to us as the most customer-focused company he has worked with.

Read More About Our Partnership

Team CCCG Netball

Gilly McLaren - Jets Netball Club

Totally Netball Clubs

"It's all too often the only time a company ever hears anything from a customer is when it's bad news or the customer is dissatisfied and wants to complain. I thought it would be nice for you to hear the opposite for a change!

"Rachel has been an absolute star from start to finish, going above and beyond my expectations throughout the whole process of setting up my team store for multiple netball teams that I captain. She has provided expert guidance on what to do along with excellent advice and suggestions regarding colours etc.

"I know I have not been the easiest customer to deal with at times with awkward initial requests in order to match existing kit designs and making frequent changes to my requirements but she has met them all without hesitation.

"Her attitude is friendly and personable whilst remaining extremely professional and she is a huge credit to your company. I will most definitely be recommending Serious Sport to everybody I know on the netball circuit!"

Oxfordshire Cricket

We have been partnered with Oxfordshire Cricket for over ten years and supply teamwear for all their teams from the junior pathways to the first team.

In this video, Matthew Barnes, Performance Director, and Nick Pinhol, Operations Director, tell us how the partnership with Serious has helped them focus on developing the game in Oxfordshire.

Serious Cricket Hampshire Junior Championships

A new partnership between the Hampshire Cricket Board and Serious Cricket has been created to support increased access to cricket in Hampshire.


The partnership sees significant change to junior cricket across the County, the Hampshire Junior Cricket Championships, which has now been reimagined to reduce the burden on volunteers, increase access and help make Junior Cricket more inclusive.


The new event, now named the Serious Cricket Junior Championships (SCHJC), is designed to fine-tune the running of its predecessors to enhance the junior game in the county. The previous edition has existed for decades and was run by four, volunteer-led districts.

Read More

Largo CC

Witney Mills Cricket Club

Rest of the World XI

Serious Cricket provided the World Cup kits for the Rest Of The World XI.


The teams also wore our kit for their tour of South Africa, where they came up against South African and Zimbabwean teams.


Our Managing Director, Neil Rider, said: “We are delighted to be working with the Rest of the World XI for their upcoming tours to South Africa and the World Cup in Chennai. It will be great to see our high quality match kits and teamwear on display at International Tournaments, and we wish them every success in both competitions!”

Read More

Ascot United x Serious Sport

Hear from Ascot United, who are one of the biggest grassroots Football clubs in the UK and FA Vase Winners 22/23.

What Our Sport Partners Say

We have found Serious Sport to be a great local company that gives us a great service. From the initial meeting with Tom to explain our requirements to the setting up of the online shop, it was a seamless start to our relationship. The online shop is very easy to use and gives the flexibility of getting the goods ordered to be either collected or delivered to the home address. This in itself has been a huge burden lifted off our netball club and members can get new items as and when they need them by going direct. The quality and variety of the kit has been very good and we are hoping to give more flexibility to our members in offering the netball dresses in a short, regular and long length. The turnaround time has been within a couple of weeks for most items and this is what we need to get any new members available to play in matches quickly. This has been by far the best way forward for us to get Netball kit!
Ali Stamp - Secretary
Newbury Junior Netball
Since the beginning of our relationship with Serious Sport we knew we had made the correct decision in agreeing for them to be the only kit supplier for our club at Norwich. As a knock on from this successful partnership, another one of our local clubs in Ipswich also created a partnership with them and both relationships have gone from strength to strength. The beauty of Serious Sport is their flexibility, there are no minimum orders on the kit which means individual members can create their own account and place orders whenever they wish. When it comes to the design of the shirts, again, this process has been really smooth and we have been so pleased by the sheer amount of flexibility with design and the assistance we have received from the company in order to help us with our designs, the experience has been great. We would definitely recommend Serious Sport to any club who needs a new kit provider.
Ann-Marie Matthews - Club Secretary
Norwich Spikers Volleyball Club
Really happy with the service we've had from Serious Sport. We were looking for a bespoke kit including our own team logo and we've been really impressed with the quality, speed of communication and look of the new shirts for our team. There is no minimum order too which has been a lifesaver as new members have joined the club and I can't recommend them enough. Tom was very quick to respond to our questions and queries and wouldn't hesitate to use them again in the future.
Sam Rounce
S.G.A.R Rugby Captain
We have now used Serious Sport on multiple occasions, primarily to source our cricket kit for a tour to India, and our Basketball kit for our participation in a national competition. On both occasions we wanted to be able to design our own kit, utilising the school colours. The templates Serious Sport provides and editing tools available, made it easy for us to develop exactly what we needed. Throughout the process the customer service we received was incredibly helpful and timely, guiding us through the process step by step. When the kits arrived, in an impressively short amount of time, the final product was magnificent. The design was exactly as we hoped for and the quality of the material was clear for everyone to see. Our students absolutely loved them!
Will Perry-Parks
Hall School
Finding a supplier to meet our needs took research from a few members of the club. When we discovered Serious Sport, we never looked back. We used one of their template design to experiment with colours and patterns and once finalised, we were sent samples of dresses in a variety of sizes and lengths for players to try on. The selling points for our club were the price, the fact that there was no minimum order, and the supply turnaround. Ordering via the team store was easy and a variety of items were then added to the club website, with the Midlayers being a great hit. The teams look smart and professional. Thank you, Serious Sport, for being so efficient and helpful.
Christine Cotton
BAI Netball Club
The Serious Sport team have thoroughly impressed me throughout the process of creating teamwear for my university rugby team. From their ease of access when bringing my team store to life, to the constant stream of communication from Tom and his colleagues, I would highly recommend Serious to anybody looking for a professional sportswear manufacturer. I am excited to continue working with Serious over the coming months.
Jamie Morrall
Nottingham Chiefs Rugby

Berkshire Cricket

We are very proud of our partnership with Berkshire Cricket, including launching a Pro Sublimated Teamwear range for them in April 2022.


Here's what Mark Roche, Managing Director of the Berkshire Cricket Foundation, had to say on the partnership:


“As a long-standing teamwear partner of ours, we are delighted to continue and extend our sponsorship agreement with Serious Cricket for the next 5 years. Over the last 17 years, Serious has provided us with exceptional service and a high-quality garment range for our County Age Group and Senior Men’s and Women’s teams.


"With Berkshire County Cricket Club now an integral part of the Berkshire Cricket Foundation this is the first of several new agreements to recognise the new structure and will allow us to further develop the game across the whole of the County”.


Read More

What Our Cricket Partners Say

Serious Cricket have been brilliant partners to Cricket East over the last 5 years. They have provided a reliable, quick, and efficient service to us and several clubs across our area of Bedfordshire and Huntingdonshire. Staff have been a joy to work with, professional and always accommodating to whatever we need. There is a huge range of kit and clothing available to our County Age Group squads, and their online services help to improve the level of service that others in this field cannot offer. Cricket East look forward to continue working in partnership with Serious Cricket.
Sam Rose - Head of Cricket Development
Cricket East
I just wanted to say huge thanks to you and to the team at Serious Sport. Brook CC are celebrating our Centenary anniversary this year & we were hosting the MCC for a very special match, with just 10 days prior to the match the committee decided that what with a new sponsor this year our team should be dressed accordingly. With a plea from myself, you stepped up to mark and the shirts were delivered 8 days later, fantastic service, quality of goods and customer service as always. Thank you for helping us have a most memorable day, the team looked fabulous.
Jonathan King - Chairman
Brook CC
After being let down by another company last minute. I got in touch with serious cricket on short notice and they couldn't have been more helpful. The customer service is exemplary. They give a really personal bespoke service and make it really easy for you. Looking forward to working with them for the foreseeable future for our kit.
Hughes Gillin
Largo CC
I found dealing with Tom a pleasure, making sure I understood all of the options and flexibility of the different items, colours and logos etc. it was great to be able to build a bespoke shirt and play around with all the items we needed for the players at Windsor CC.
Alex Hill
Windsor CC
Excellent comms and service. Tom has been very helpful and accommodating. We were sent a big array of samples so our members could try on for size which was invaluable.
Steve Mercer
Blackpool CC

Teme Valley

Liverpool Collegiate RUFC

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