Serious Sport re-launch three-year partnership with AoC Sport

The Serious Sport Group are delighted to announce the re-launch of a three-year partnership with the Association of Colleges (AoC) Sport.

This partnership sees Serious Sport become the official teamwear partner to England Colleges football, netball and hockey representative teams as well as all regional college teams who make the AoC Sport National Championships.

The National Championships see 1,500 students, from colleges across the country, compete in 13 sports at an event held annually in Nottingham.

Association of Colleges Sport x Serious Sport Testimonial

Here's what Andy Perlejewski, Competitions Manager at AoC Sport and our Managing Director, had to say about the re-launch of our partnership.

AoC Sport is the membership organisation for colleges, leading the development of sport and physical activity in 16+ education. Their vision is for every college student to participate regularly in sport or physical activity as they promote, support and deliver college sport and physical activity.

As part of the partnership, we will be designing and manufacturing bespoke match kits for representative teams across all sports, along with our core training range, all of which will be delivered at industry-leading speeds and will have access to our unique team store platform.

Our kit will also be worn when the football squads go on tour to Italy in early 2024.

“We have come back to Serious Sport because we are looking for a company that can deliver our products on time, at the right price and the right quality and we know we can have a good conversation with and a dialogue which improves the opportunities for our students.


“Some of the big players may not be able to deliver in the timeframes that we are looking for as a lot of our work is on a very tight turnover and we need a company that is going to carry the stock that we need so that students can get their kit quickly and that is what Serious Sport has always offered for us.


“I would thoroughly recommend Serious Sport, I’ve worked in sport for a long time and I can honestly say I have never worked with a company that has been so customer-focused and has met every requirement we had.”


Andy Perlejewski, Competitions Manager, AoC Sport

The three-year partnership was officially launched on Tuesday 12th December at St. Georges Park, the home of England Football as England Colleges Football Association (ECFA) began their annual training camp which includes a match against an Independent Schools representative side (ISFA) in their new bespoke match kit.

“The partnership with AoC Sport is important to Serious Sport as it recognises that not only can we supply garments locally to local sports teams but all the way up to National teams that represent the country across all sports.


“Our favourite part about partnering with AoC is it is fantastic to see a local college somewhere, kit them out, and see their journey all the way through to Regional Finals and then at the National Championships. When we turn up to the main event in April, which is a culmination of all college sport, it is brilliant to see so many athletes out there wearing Serious kit.”


Neil Rider, Managing Director, Serious Sport

We are so proud to be partnered with the AoC again and we hope to aid the development of college sport throughout the country and provide high-quality kit to the teams.

For more information on Serious Sport’s College Teamwear solution - contact sales@serioussport.co.uk or visit our education page.

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