Serious Sport Team Stores

Join 1000+ Clubs Using Our Free Industry-Leading Team Store Platform That Will Solve All Your Sports Kit Problems.

Create Your FREE Team Store In Just Minutes

Our industry-leading platform has been built to give our teamwear partners discounted prices and as much flexibility as they need when creating their own team store / club shop.

Register & Upload Logo
We'll have you up and running in a matter of minutes. Simply register your club/team and upload your logo.
Choose Colours & Preview Store
Choose your matchwear and teamwear colours which will power our product recommendation engine and show you a preview of what your store could look like. Don't worry, you can add and remove products later.
Manage Your Products & Monetise Your Store
Our platform allows you to manage products and customise all items with sponsor logos, initials, names & numbers. Add mark-up to your discounted products within your store to help raise funds for your club/team.
Approval & Go Live
Our teamwear experts are on hand to help you every step of the way and will perform final checks to ensure your store is set up to your requirements.

Arrange A Team Store Demo

Our teamwear specialists are on hand to run you through our industry-leading platform trusted by over 1000 sports clubs

Team Store Demonstration

Supporting Clubs Financially

DISCOUNTED PRICING
When you choose Serious Sport as your official teamwear partner, you will enjoy discounted pricing via our team store platform. In simple terms, we aim to reward clubs that demonstrate commitment to us.
RAISE FUNDS THROUGH OUR FREE TEAM STORE
As a teamwear partner to 1000+ clubs in the UK, we know how difficult it can be trying to raise funds to help with the running of the club. Our team store platform has been re-engineered to support clubs financially.
MARK-UP PRODUCTS
Add a mark-up to your products to help build a pot of funds that can be reinvested back into the club. For example, adding a £2.50 mark-up onto a £20 training shirt returns £2.50 profit on every sale.
LOYALTY COMMISSION SCHEME
We have four loyalty tiers that allow clubs to earn commission through store sales. The more you sell through your team store, the higher your commission percentage. See our loyalty table below for more information.

Trial Our FREE Team Store Platform

With no obligation, give our team store platform a trial today and see if it is a good fit for your team/club

Team Store Registration

Loyalty & Commission

We believe in rewarding loyalty and all of our partner clubs who opt for a team store, have the opportunity to unlock some amazing benefits and rewards. We have created a loyalty scheme that is accessible to all types of sports clubs no matter how big or small.

Bronze
Silver
Gold
Platinum
Club Loyalty Scheme
Bronze

In a 3-year Teamwear Partnership

Silver

3+ years' service or Total spend of £10,000

Gold

6+ years' service or Total spend of £15,000

Platinum

Total spend of £20,000

Free Team Store
Access to Clothing Discount Bundles
Pre-Season Discount
Account Manager
Commission Scheme
Annual Discount Weekend
Sizing Event over 100 miles*
SS Partnership Package
10%
Account Manager
10%
Account Manager
2%
12.5%
Key Account Manager
3.5%
15%
Key Account Manager
5%

Requirements: Must include a link to your team store on your website (where applicable), provide one social media recommendation annually and Serious Sport must be the sole kit provider to your team.

*Subject to availability.

Who Are Serious Sport?

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Choose & Personalise Your Kit

CHOOSE YOUR COLOURS
Select your team colours which powers our product recommendation engine to help do all the hardwork in building out your store.
ADD & REMOVE PRODUCTS
Not happy with our product recommendations? You can add and remove products with ease, choosing from our extensive catalogue of high-quality match and teamwear items.
ADD LOGOS, SPONSORS & PERSONALISE
Add additional club/team logos and sponsors to bring your kit to life. Personalise each product in your store with optional initials, names and numbers which members can personaliase at checkout.

Effortlessly Create Bespoke Kits

Create unique match kits using our online team store builder and push them live into your store in a matter of minutes.


All Bespoke Designed Kits are delivered in just 3-4 weeks.


Better yet, we offer individual top-up orders (with no minimum orders) which are delivered in just 5-7 working days. Perfect for any new members joining the team.


If our pre-designed styles aren't quite right for your club, our in-house design team are on hand to create something truly unique for your club.

What Our Partners Say

We have found Serious Sport to be a great local company that gives us a great service. From the initial meeting with Tom to explain our requirements to the setting up of the online shop, it was a seamless start to our relationship. The online shop is very easy to use and gives the flexibility of getting the goods ordered to be either collected or delivered to the home address. This in itself has been a huge burden lifted off our netball club and members can get new items as and when they need them by going direct. The quality and variety of the kit has been very good and we are hoping to give more flexibility to our members in offering the netball dresses in a short, regular and long length. The turnaround time has been within a couple of weeks for most items and this is what we need to get any new members available to play in matches quickly. This has been by far the best way forward for us to get Netball kit!
Ali Stamp - Secretary
Newbury Junior Netball
Serious Cricket have been brilliant partners to Cricket East over the last 5 years. They have provided a reliable, quick, and efficient service to us and several clubs across our area of Bedfordshire and Huntingdonshire. Staff have been a joy to work with, professional and always accommodating to whatever we need. There is a huge range of kit and clothing available to our County Age Group squads, and their online services help to improve the level of service that others in this field cannot offer. Cricket East look forward to continue working in partnership with Serious Cricket.
Sam Rose - Head of Cricket Development
Cricket East
Since the beginning of our relationship with Serious Sport we knew we had made the correct decision in agreeing for them to be the only kit supplier for our club at Norwich. As a knock on from this successful partnership, another one of our local clubs in Ipswich also created a partnership with them and both relationships have gone from strength to strength. The beauty of Serious Sport is their flexibility, there are no minimum orders on the kit which means individual members can create their own account and place orders whenever they wish. When it comes to the design of the shirts, again, this process has been really smooth and we have been so pleased by the sheer amount of flexibility with design and the assistance we have received from the company in order to help us with our designs, the experience has been great. We would definitely recommend Serious Sport to any club who needs a new kit provider.
Ann-Marie Matthews - Club Secretary
Norwich Spikers Volleyball Club
We have been working with Serious Cricket for 9 years now. Their service has always been phenomenal! The quality and variety of kit is superb and even more so over the past year or so with their bespoke range. Our Account Manager Martin has always gone above and beyond to help us out with any last minute requirements or changes. I could not recommend them more highly.
Mike Dove - Club Captain
Witney Mills Cricket Club
We are delighted with the whole experience of working with Serious Sport, from start to finish. Serious Sport's website had the clearest instructions and easy to use template, so we were able to visualise and plan the design just as we wanted to match the colours of the club. The customer experience was of a very high level, where the staff responded to us in a very efficient and professional manner. They were very helpful and guided us through the design process really well. We really hoped the dresses themselves would show the logo and design well and be good quality and we were not let down at all. The quality was high and the girls are thrilled with the dresses. Thank you very much Serious Sport!
Gilly McLaren
The Jets Netball Club
Really happy with the service we've had from Serious Sport. We were looking for a bespoke kit including our own team logo and we've been really impressed with the quality, speed of communication and look of the new shirts for our team. There is no minimum order too which has been a lifesaver as new members have joined the club and I can't recommend them enough. Tom was very quick to respond to our questions and queries and wouldn't hesitate to use them again in the future.
Sam Rounce
S.G.A.R Rugby Captain
We have now used Serious Sport on multiple occasions, primarily to source our cricket kit for a tour to India, and our Basketball kit for our participation in a national competition. On both occasions we wanted to be able to design our own kit, utilising the school colours. The templates Serious Sport provides and editing tools available, made it easy for us to develop exactly what we needed. Throughout the process the customer service we received was incredibly helpful and timely, guiding us through the process step by step. When the kits arrived, in an impressively short amount of time, the final product was magnificent. The design was exactly as we hoped for and the quality of the material was clear for everyone to see. Our students absolutely loved them!
Will Perry-Parks
Hall School

Ascot United x Serious Sport

Don't just take our word for it, hear from Ascot United, who are one of the biggest grassroots Football clubs in the UK and FA Vase Winners 22/23.

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