Home/About/News/Serious Sport Go Mad For Darts

News Article

Serious Sport go MAD for Darts

December 12, 2020

Serious Sport go MAD for Darts

The Serious Sport Group are delighted to announce a three-year partnership with MAD Darts and the Junior Darts Corporation (JDC).

This partnership will see Serious Sport as the official supplier of branded darts clothing to MAD Darts and their respective 16 Super Regions and 256 Regions across the UK.

MAD, an acronym of Modern Amateur Darts, looks to revolutionise the sport at an amateur level, providing a “Pub to Pro” pathway through organised competitions at a local and national level.

All MAD regions will be kitted out in our Core Teamwear range in their own regional colours with high-quality bespoke Darts Shirts available too. Items can be individually personalised before being dispatched in our industry-leading delivery times.

Serious Sport will also provide merchandise for JDC, who for the past decade, have offered an opportunity for juniors around the globe to get involved with the game at a grassroots level.

Steve Brown, founder of MAD Darts and JDC, said, 

““It’s been a pleasure dealing with Tom at serious sport. From design stage to sample stage to delivery, serious sport have been first class. We look forward to working alongside them for many years.”

Tom Flack, Business Development Executive at Serious Sport added,

“From the first conversations with Steve and the team, their passion for the MAD and JDC projects was immense. As a multi-sport teamwear brand, our ability to provide regions with an online solution for personalised teamwear matched the MAD model perfectly and underpins our values of working with amateur and professional players and teams. Like many of the players joining at a grassroots level, we are delighted to be part of the MAD journey and are excited to see where this takes the sport in the next three years.” 

We hope that our partnership with MAD Darts will aid the development of a fantastic sport and organisation that is providing a gateway from Amateur to Professional players.

Be sure to tune into the MAD Darts official launch event 'The Dawn' at 3pm on Saturday 12th December. You can subscribe HERE.

For more information on Serious Sport’s Darts Teamwear solution - contact sales@serioussport.co.uk.