About Serious Sport

OUR STORY

The Serious Sport Group was established in 2005, as a specialist sports clothing and teamwear company.

It recognised a niche market to provide high-quality team clothing and personalised sportswear, delivered in just 5-7 working days. Serious Sport is now one of the fastest-growing teamwear companies in the UK due to its philosophy of offering quality garments, backed up with unrivalled quality service at competitive prices.

Our business has further evolved and we now hand manufacture over 85% of our on-field match day kits right here at our HQ in Basingstoke. Using a UK-based skilled manufacturing team, we can ensure short lead times, high-quality work and a very sustainable product.

At Serious Sport, we are Uniting Teams in Bespoke Sportswear.

#OneTribe

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Why Partner With Serious Sport?

Proven Track Record

Over 15+ years’ experience and used by over 1000 sports clubs.

Fastest Delivery Times

Fully bespoke kits in just 3-4 weeks with top-up orders in just 5-7 days.

5* Customer Service

When you join Serious, you will be assigned a dedicated account manager.

Work Directly With A Brand

By working directly with the brand, there are no costs passed on and we are in complete control of the quality, timescales, and service.

Reduce Carbon Footprint

Sustainability is at the forefront of our strategic direction and by manufacturing in the UK, we are able to reduce the carbon footprint when bringing products to market.

High-Performance Fabrics

Made by athletes, for athletes. Our product development team ensure the finished product is of the highest quality, constantly researching new innovative fabrics and designs.

Online Team Store

Add your Bespoke designed kit to your Free Online Team Store for individual purchasing on the go.

Supporting Clubs Financially

Our team store platform helps clubs raise funds through loyalty schemes and price mark-ups.

OUR MISSION

Our mission has always been to remove the headaches associated with buying sports teamwear, a process we believe should be stress-free.

We aim to inspire sports teams through the creation of unique designs.

We believe in building long-standing partnerships, rather than being viewed as just another supplier.

We are changing the game for bespoke sports kits & teamwear.

AoC Sport x Serious Sport

Don't just take our word for it, hear from AoC Sport, which is the membership organisation for colleges, leading the development of sport and physical activity in 16+ education.

OUR PARTNERS

Since launching teamwear back in 2008, our growth has come largely from word of mouth, a testament to the quality product and service we provide our sports clubs. To date, we are now teamwear partner to over 2000 clubs, organisations and schools in the UK.

Trusted By

WHO ARE SERIOUS CRICKET?

Find out more about our sub-brand - Serious Cricket.

About Serious Cricket